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Instagram has become quite a player in the social media world and it is a great showcase for brand consistency and your message. Using social media these days is paramount to reach your ideal client audience and the key is giving your target demographics a compelling reason to follow you

3 Ways to Start a Brand-Centric Social Media Strategy

Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.

A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier.

Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow.

This comes from understanding the value of your current brand and properly translating that into an account your ideal users will seek out and want to follow.

With Instagram you have massive brand potential. If you haven’t already done so, you need to properly define your brand. Have a look at our post on defining your brand if you’re stuck.

Now let’s look at what you need to do in order to properly build your business brand on Instagram:




1) Your Profile

Your profile page is where you should start your business branding on Instagram.

You can feature your logo or a headshot depending on your business branding. I always recommend using your professional headshot if you are the face of your business and use a logo if you are a larger company like Adidas’s profile shown here.

Then you have 150 characters in the description field to tell people about what you do. Use this space to make a clear and compelling statement. If a hashtag defines your business, then this is where to include it (or them if there are more than one).

If you ever have a promotion with a relevant hashtag you can update your profile accordingly.

You then have 1 opportunity for a link. If you’re just starting out with Instagram, then you’ll likely want to just make this your home page. Ideally, have this link click to a landing page for your free giveaway so you can use this space for list building too.


The next time you have a new promotion you’ll want to swap the link and direct users through it.





2) Your Posts

Consistency is key and not just in your posting schedule. You need to have a common theme to all your images where that theme provides your followers with a window into what you provide.

This is not the platform to be spamming ads on at all. Your followers want to know a business brand on Instagram by seeing who is behind the brand, not their advertisements.

In saying that, you should absolutely show off your products, especially when you have something new to offer. But don’t just pop up advertorials.

Instagram is a great place to show off the community of your business. If you have an office birthday party, post some pictures or a short video.

If you have a day where employees bring their dogs to work, then let your followers see what’s happening.

When you’re posting all of this remember who your core target audience is and who can actually become a client. Gear your posts towards that overall theme.

When appropriate, you can direct users to a link by posting: “follow the link in our bio for more” using the text section that accompanies every post.



3) Your Competition

Your competition is a great way to find new followers already interested in what you do. They can also provide great insight into what hashtags are effective in your industry.

If you use Instagram already, you’ll have seen how competitors are always watching each other on this platform.

Once you like or follow a particular brand you’ll see that within minutes your account will be followed by another brand related to the brand you just followed.

There are companies who literally only do this one thing as their entire business model.

Caution: Stay away from any company promising to blow up your follower count. Volume might seem like good optics for a business, but these types of services will only devalue your brand and account by getting you irrelevant followers who post spam comments.

Follow your competition yourself and comment on their posts with real insight.

This is a genuine and sincere way to not only build your brand and find new people but also put you into the position your users will be in with your own account.

Look at what posts your competitors put up that do better in terms of likes and real comments and adjust your own strategy to reflect their success.

A great way to start it all is finding out which hashtag really defines your business. Understand that there are a communities for particular businesses on Instagram and you’re going to want to become a part of the ones relevant to your industry.

Starting this can be tricky but maintaining it can be even harder. A dead brand on Instagram sends a bad message to users and with 75% of users consulting social media before making a purchase Computer Technology Articles, you’re risking a lot by having this done incorrectly or not at all.


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PHP is an open-source server-side scripting language for web development. Erstwhile PHP stood for Personal Home Page and now is known as Hypertext Preprocessor. The PHP group provides the complete source code for users to generate and customize it for usage. It is available free of charge and has a widely used on millions of websites and web servers.

Its simplicity and ease of use make it the prefered language to code. No wonder it is the preferred choice for web application development services. Though this particular merit of PHP application development turns to a problem as well. The codes when replicated without much thought and inspection lead to errors. This ends up spoiling the final web application project. It leads to glitches in design to security and everything in between.


Though one can mitigate the risks if the problems that can arise are known beforehand. Read further to know these mistakes that are common with PHP Application Development.


1) Punctuation Errors  
PHP application is not controlled by sophisticated and expensive softwares for writing the codes. Any basic text editor is good to write codes. But the limitations of the simple text editors comes in the way of problems in coding. Errors with forgetting or misplacing quotes, braces or semicolons leads to syntax errors. Also, the strings keys if not enclosed between matching quotes leads to errors. A coder can avoid this by ensuring checks on the punctuation errors in their written codes.




2) Input Validation
If you have spent time with PHP development services, you know the user generated errors. For instance, if a user inputs alphabets in the numeric field, an error is ought to generate. This would raise concerns on the quality of coding done by the developer. To avoid such a scenario, PHP coding should validate all the data which the users will feed. There are various methods to conduct a regular expression match against the input data. It will take care of the attacks that can happen to the site owing to the errors in user input data.



3) Cache Issues
Many PHP developers in their early stages of coding careers forget to take care of cache issues. Neglecting to install a cache layer in codes hampers the website loading speed. Not to mention that it causes an external load on the servers and impacts the user experience in a negative way. To avoid this, the codes can have an addition of any of the cache types. Query, Redis, Varnish are just the popular ones to name a few.



4) Compromising Error Reporting 
To someone outside the coding world, it is like using Word in “check spelling and grammar” mode. It is not only annoying but also takes your attention off your coding. Having said that, its usage is not something to be abolished all together. Just as editing and writing go hand in hand, same is for the real-time error reporting in PHP coding. The middle path to using error reporting without interference with coding is php.ini file. This allows the coder to see all the errors at a single place to fix at an future appropriate time. This way the user experience enhances while the coder is able to give due attention to their coding.


5) Insecure Session ID's
This mistake is quite common among PHP application development. Leaving out insecure session ids risks the security of the resultant web pages. When it comes to any web propertyHealth Fitness Articles, security is a major concern. Months of hard work and time spent on a project goes for a toss with lack of proper security measures.


These were just the basic and common 5 common mistakes in PHP Application Development Services.

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Source:from ArticlesFactory

A domain is a very important part of blogging. why it's important to blogging? let's see an example to understand it better.think  your friend wants to visit your house .but friend doesn't know where your house is situated. Then you can send your address to the friend then he /she can easily find your house.so domain work like address it helps to find your website for others.


there are several parts in domain,

1) top-level domain
2) Subdomain
3) Country Code Top Level Domains
4) Generic Top-Level Domain
5) Second-Level Domains
6)  Subdomains



top-level domain(TLD)



A top-level domain is exactly what it sounds like: a type of domain name which is at the top level of the internet’s domain name system. There are over a thousand TLDs available but the most common include .com, .org, .net and .edu.

The official list of TLDs is maintained by an organization called the Internet Assigned Numbers Authority (IANA) and can be viewed here. IANA notes that the list of TLDs also includes ccTLDs and gTLDs, which we’ll talk about next.


Country Code Top Level Domains(ccTLD)




ccTLDs use just two letters and are based upon international country codes, such as .us for the United States and .jp for Japan. They’re often used by companies which are building dedicated sites for specific regions and can be a good way of signaling to users that they’ve arrived at the right place.


Generic Top-Level Domain (gTLD)



A gTLD is essentially a TLD that doesn’t rely on country code. Many gTLDs are intended for a specific use-case, such as .edu which is aimed at educational institutions. That said, you don’t have to meet any specific criteria to register a gTLD, which is why.com isn’t only used for commercial purposes.

Other examples of gTLDs include .mil (military), .gov (government), .org (for non-profits and organizations) and .net, which was originally designed for internet service providers (ISPs) but which is now used much more widely.



Second-Level Domains


You’ve probably seen these domain names before. We’re talking about a domain that sits directly below a top-level domain name. , particularly when it comes to country codes.

For example, British companies occasionally use .co.uk instead of .com, and it’s a perfect example of a second-level domain. Another second-level domain is .gov.uk, which is often used by governmental institutions, and .ac.uk, which is used by academic institutions and universities.



Subdomains



Subdomains are useful because they don’t require webmasters to purchase an additional domain name to create divisions within their site. Instead, they’re able to create a subdomain which effectively points to a specific directory on the server. This can be super useful for campaign sites and other types of web content that should be kept separate from the main site.

For example, google  blogger use "yourSite.Blogspot.com" Sub Domains For there blogger clients