test

The Power of Content Marketing Storytelling

The power of telling your audience a story is a technique that must not be overlooked, because when done correctly with strategic planning - knowing who your audience is, where they are and what story they want to know - will provide great engagement with your content and brand.
Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling.

We all love a compelling story. Whether it’s an adventure, comedy or fairy tale. Stories influence people’s emotions, which we as marketers know can then influence buying decisions and brand loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, stories are up to 22 times more memorable than facts.

Here’s a great example of how a passionate story inspires, promotes and increases loyalty and social media engagement. SoulCycle is a trendy spinning studio that entices people to try out a fairly pricey class by using an emotional narrative.

This is also an example of brand positioning, but SoulCycle used it as a content piece across online platforms and on studio walls:

So how can you incorporate story telling into your business marketing efforts? Here’s 3 easy ways to get started with:

1. Lights, Camera, Engagement

One of the top ways to tell interesting stories is with video. I recently attended Social Media Marketing World in San Diego, and this was probably the biggest takeaway: you need to be focusing on video if you want to increase your social media engagement.

I know some people hate being in front of a camera, but there are a few ways to make it easier.

For example, if you’re a life coach, you could create short videos answering common questions your clients face such as Am I in the right career? How can I be happier in my relationship?

It feels much more comfortable and natural to speak about what you know, and you might find yourself actually enjoying it.

You could sit in your office, outside with a cup of coffee…whatever puts you at ease and creates a nice aesthetic for people to look at.

If you’re still shaking your head, how about creating videos that feature other experts (who aren’t competitors) or using imagery and text to tell a short story? A life coach could share graphics with inspirational quotes set to music or shoot a beautiful sunrise and ask followers: What are you grateful for today?

Whether you’re using Facebook Live or creating 15-second clips to share on Instagram, use the platforms your target audience does and start shooting!

2. Lose the Links on Facebook

It’s now common knowledge that Facebook limits the reach of your post if you include a link. When you share a post without a link, your engagement is much higher. We’ve seen his happen and have changed our Facebook marketing ways accordingly.

It’s not just Facebook who doesn’t want to see a bunch of links—it’s your audience. People like to engage with a brand and have authentic conversations, not just be fed a steady stream of links to relevant content.

You can limit your links by creating videos with calls to action, focusing more on problems and solutions your product and services offer, and asking your followers questions they’ll want to answer.

3. Add More Humanness

I kept hearing the word “humanness” at the conference. It relates to the simple idea of creating a more authentic story by being yourself to connect with your audience.

Warby Parker is an affordable eyeglasses company that focused their brand positioning around humanness. They never marketed to their audience by saying something like “We sell cheap eyeglasses for the whole family!”

Instead, check out the story they used across all of their channels:

“Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?”

One of the interesting video stories Warby Parker shares online.

Remember, telling a story is not intended to be a sales tool! Your end goal is of course to grow leads and sales, but your intent should be building strong relationships with your customers and online community. If you do that well, the rest will follow.

Don’t have a way with words, or the time to juggle all of your tasksHealth Fitness Articles, let alone focus on growing followers and engagement?

If you Like this article Don't Forget To share

Source:from ArticlesFactory

How to Use Instagram to Build Your Business Brand

Instagram has become quite a player in the social media world and it is a great showcase for brand consistency and your message. Using social media these days is paramount to reach your ideal client audience and the key is giving your target demographics a compelling reason to follow you

3 Ways to Start a Brand-Centric Social Media Strategy

Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business.

A brand-centric™ social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier.

Branding with social media can actually reach a significant audience but you need to give users a sincere reason the follow.

This comes from understanding the value of your current brand and properly translating that into an account your ideal users will seek out and want to follow.

With Instagram you have massive brand potential. If you haven’t already done so, you need to properly define your brand. Have a look at our post on defining your brand if you’re stuck.

Now let’s look at what you need to do in order to properly build your business brand on Instagram:

1) Your Profile

Your profile page is where you should start your business branding on Instagram.

You can feature your logo or a headshot depending on your business branding. I always recommend using your professional headshot if you are the face of your business and use a logo if you are a larger company like Adidas’s profile shown here.

Then you have 150 characters in the description field to tell people about what you do. Use this space to make a clear and compelling statement. If a hashtag defines your business, then this is where to include it (or them if there are more than one).

If you ever have a promotion with a relevant hashtag you can update your profile accordingly.

You then have 1 opportunity for a link. If you’re just starting out with Instagram, then you’ll likely want to just make this your home page. Ideally, have this link click to a landing page for your free giveaway so you can use this space for list building too.

The next time you have a new promotion you’ll want to swap the link and direct users through it.

2) Your Posts

Consistency is key and not just in your posting schedule. You need to have a common theme to all your images where that theme provides your followers with a window into what you provide.

This is not the platform to be spamming ads on at all. Your followers want to know a business brand on Instagram by seeing who is behind the brand, not their advertisements.

In saying that, you should absolutely show off your products, especially when you have something new to offer. But don’t just pop up advertorials.

Instagram is a great place to show off the community of your business. If you have an office birthday party, post some pictures or a short video.

If you have a day where employees bring their dogs to work, then let your followers see what’s happening.

When you’re posting all of this remember who your core target audience is and who can actually become a client. Gear your posts towards that overall theme.

When appropriate, you can direct users to a link by posting: “follow the link in our bio for more” using the text section that accompanies every post.

3) Your Competition

Your competition is a great way to find new followers already interested in what you do. They can also provide great insight into what hashtags are effective in your industry.

If you use Instagram already, you’ll have seen how competitors are always watching each other on this platform.

Once you like or follow a particular brand you’ll see that within minutes your account will be followed by another brand related to the brand you just followed.

There are companies who literally only do this one thing as their entire business model.

Caution: Stay away from any company promising to blow up your follower count. Volume might seem like good optics for a business, but these types of services will only devalue your brand and account by getting you irrelevant followers who post spam comments.

Follow your competition yourself and comment on their posts with real insight.

This is a genuine and sincere way to not only build your brand and find new people but also put you into the position your users will be in with your own account.

Look at what posts your competitors put up that do better in terms of likes and real comments and adjust your own strategy to reflect their success.

A great way to start it all is finding out which hashtag really defines your business. Understand that there are a communities for particular businesses on Instagram and you’re going to want to become a part of the ones relevant to your industry.

Starting this can be tricky but maintaining it can be even harder. A dead brand on Instagram sends a bad message to users and with 75% of users consulting social media before making a purchase Computer Technology Articles, you’re risking a lot by having this done incorrectly or not at all.

If you Like this article Don't Forget To share

Source:from ArticlesFactory

5 Common Mistakes in PHP Application Development

PHP is an open-source server-side scripting language for web development. Erstwhile PHP stood for Personal Home Page and now is known as Hypertext Preprocessor. The PHP group provides the complete source code for users to generate and customize it for usage. It is available free of charge and has a widely used on millions of websites and web servers.

Its simplicity and ease of use make it the prefered language to code. No wonder it is the preferred choice for web application development services. Though this particular merit of PHP application development turns to a problem as well. The codes when replicated without much thought and inspection lead to errors. This ends up spoiling the final web application project. It leads to glitches in design to security and everything in between.

Though one can mitigate the risks if the problems that can arise are known beforehand. Read further to know these mistakes that are common with PHP Application Development.

1) Punctuation Errors
PHP application is not controlled by sophisticated and expensive softwares for writing the codes. Any basic text editor is good to write codes. But the limitations of the simple text editors comes in the way of problems in coding. Errors with forgetting or misplacing quotes, braces or semicolons leads to syntax errors. Also, the strings keys if not enclosed between matching quotes leads to errors. A coder can avoid this by ensuring checks on the punctuation errors in their written codes.

2) Input Validation
If you have spent time with PHP development services, you know the user generated errors. For instance, if a user inputs alphabets in the numeric field, an error is ought to generate. This would raise concerns on the quality of coding done by the developer. To avoid such a scenario, PHP coding should validate all the data which the users will feed. There are various methods to conduct a regular expression match against the input data. It will take care of the attacks that can happen to the site owing to the errors in user input data.

3) Cache Issues
Many PHP developers in their early stages of coding careers forget to take care of cache issues. Neglecting to install a cache layer in codes hampers the website loading speed. Not to mention that it causes an external load on the servers and impacts the user experience in a negative way. To avoid this, the codes can have an addition of any of the cache types. Query, Redis, Varnish are just the popular ones to name a few.

4) Compromising Error Reporting
To someone outside the coding world, it is like using Word in “check spelling and grammar” mode. It is not only annoying but also takes your attention off your coding. Having said that, its usage is not something to be abolished all together. Just as editing and writing go hand in hand, same is for the real-time error reporting in PHP coding. The middle path to using error reporting without interference with coding is php.ini file. This allows the coder to see all the errors at a single place to fix at an future appropriate time. This way the user experience enhances while the coder is able to give due attention to their coding.

5) Insecure Session ID's
This mistake is quite common among PHP application development. Leaving out insecure session ids risks the security of the resultant web pages. When it comes to any web propertyHealth Fitness Articles, security is a major concern. Months of hard work and time spent on a project goes for a toss with lack of proper security measures.

These were just the basic and common 5 common mistakes in PHP Application Development Services.

If you Like this article Don't Forget To share

Source:from ArticlesFactory

Custom Robots.txt in Blogger?

custom robot .txt is the most important thing in blogger. header tags for blogger are the latest and vital feature of Google’s BlogSpot. It is the best and easiest way to control the robot’s behaviour for your blog. By launching this feature, google makes blogger more SEO friendly and suitable for blogging Let's see How to do it

Step 1:
First of all, login to your Blogger account and go to the dashboard. If you have more than one blog in your blogger account, select the one you need to enable custom robots header tags.

Step 2:
From the left menu, Click on the “Settings > Search Preferences”. Now take a look on the right side. You will see the “Custom robots header tags” option right after the Custom robots.txt. Here you have to click on the “edit” link as shown below.

Step 3:
At this point, you have to enable this feature by clicking on the first radio button (Yes). Take a look on the image below to become clearer.

Optimum Settings for Blogger Custom Robots Header Tags

Step 4:
This is the most important part of the entire process. Actually, here we will give the instruction to robots to control their behavior for our blog by using some check boxes. Take a look on the image below.

Step 5:
I will recommend you to follow the above image to have optimum settings for Blogger custom robots header tags. It includes three sections (Homepage, Archive and Search pages and Default for Posts and Pages). Have you checked all the boxes as shown above? If yes, click on the “Save changes” button and you are done.

Let's See Meaning of that three sections

The Homepage Settings Explanation:
The homepage is the most important page of your blog. For this reason, we should not block anything on the homepage from search engine crawlers. However, some perception may be found to use “noimageindex” for the home page. In my opinion, it is an unnecessary step because Google understands the structure of a blog and the behavior of homepage.

The Archive and Search page Settings Explanation:
Actually, archive and search pages are auto generated pages which represent some information of your blog posts. In fact, these pages are very important to let your readers navigate your blog more efficiently.

if you allow search engines to index these pages, same contents will be shown under different URLs. Which may cause the duplicate content issue for our blog. Also, the overall index status will be messy. For this reason, we should not index these pages of our blog.

The Default for Posts and Pages Settings Explanation:
We can control the robot’s activity for the most important part of our blog from this section. Yes, I am talking about the post and pages. As a matter of fact, the reason behind blogging or creating great contents is letting people discover our hard work through search engines. Therefore, we should not prevent search engines from indexing our posts and pages to represent them in front of the world.

List of Custom Robots Header Tags of Blogger

there are 10 custom robots header tags in blogger. Let’s see the functionality and how they work.

1. all:
This robot header tag feature will allow search engine crawler visit and discover every single element of your blog. Therefore, if you check and enable this feature, you will give the complete freedom to the crawler to crawl and index everything.

2. noindex:
This feature is given for private blogs. If someone thinks not to share his blog publicly, this option is for them. Usually, allowing this option will prevent search engine crawler from crawling and indexing the blog. So nobody will be able to discover that b via search engines.

3. nofollow:
You may have heard the term nofollow and dofollow before. This is a critical, complex, and confusing SEO factor because improper use of these tags may increase or decrease search engine ranks of your blog. Blogger provides this feature to let you make all of the outbound links of your blog nofollow if you wish.

4. none:
If you wish to apply both noindex and nofollow tags together, you can enable this feature. It will prevent search engine crawlers from indexing and be considering outbound links dofollow.

5. noarchive:
This feature is given to control the search engine cache permission. Usually, search engines collect a cache version of your web page and show it on the search engine result page (SERP). Actually, the cache is a frequently updated copy of your web pages is used to serve your website on the downtime by search engines.

6. nosnippet:
Almost every search result includes a small snippet on the SERPs. It helps people to get an idea about the content of the web page. However, enabling this feature will prevent search engines to show that text snippet.

7. noodp:
ODP stands for “Open Directory Project” like Dmoz. Actually, you can prevent adding your website information there by enabling this feature.

8. notranslate:
This option will allow you to disable translation of your blog in different languages. Although machine translation is not hundred percent readable, we should let our readers translate the web page if they want.

9. noimageindex:
Allowing this option will prevent search engines to index images of your blog. In my opinion, it is wise to use this feature with caution. Because images are a major part of blogging and can increase the organic traffic of your blog.

10. unavailable_after:
If you wish to deindex your blog after a specific amount of time, you may check this option.

that's all let's check ,how it does work !!

Step 1:
Select "Posts Section" And Click "New post".

Step 2:

Now take a look on the right side “Post settings” > “Custom Robots Tags” and click on it.

you have successfully enabled the custom robots header tags for blogger. !!!!!!

If you Like this article Don't Forget To share

Does Your Business Need a Website Maintenance Plan ?

The web site is Very important Part In Business because it's representing your Business.
However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not only about creating a web presence.

It’s crucial that you make a website maintenance plan a priority for your small business. Here are 4 reasons why:

1. You want to offer a good user experience.

Broken links, 404 pages, half-baked landing pages, slow loading times…your visitors will go elsewhere if they don’t find what they’re looking for fast. The last thing you want for your business is for customers to experience frustration.

Also, you’re not going to build trust among buyers if you don’t offer a good user experience – who’s going to want to enter their credit card or contact information when your online presence looks neglected?

Your website is the face of your business, so invest the time and energy into keeping it current. Monitor for glitches and focus on adding fresh content like blogs, articles, events and testimonials as often as possible to provide a good user experience and reap the SEO benefits.

2. It’s the key to security and safety.

You’re not only responsible for protecting your own data, but you’re also responsible for your visitors’ information. Security requirements are always changing, and nobody is safe - even big brands are targets for cyber attacks and data breaches.

In late 2016, Uber announced the personal information of 57 million Uber users and 600,000 drivers had been exposed by cyber thieves. To make matters worse, the company tried to hide the breach rather than report it.

In November 2018, Marriott International came forward with info that cyber criminals had stolen the data of approximately 500 million customers.
Since hackers get smarter all the time, you need a program you can trust to keep your online assets safe. eVision Media has you covered with an affordable monthly plan.

Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption and huge costs of a hacked site, lost data and destroyed Google rankings.

The Security & Maintenance Plan includes:

• Continuous state-of-the-art monitoring and “next-generation application firewall” protection against spam, malware and other malicious attempts
• Ongoing automatic backups of your site in case it ever needs to be restored
• Site checks for broken images and links so it runs smooth and fast
• Regular updates of your WordPress site and plugins for optimal performance and security

3. A secure backup is a lifesaver.

A backup is a saved copy of your site, whether it’s from a day ago or a month ago. Backups are stored in files or in the cloud and can be restored if needed.

If you don’t have a backup and your website is hacked and wiped, you’d need to start over from scratch. You wouldn’t want all your hard work to disappear, would you?

A big part of your website maintenance plan is using reliable tools to keep your information safe.

4. Software updates won’t wait.

Software is ever-changing, whether it’s plugins and themes that need updating or security programs.

Your site isn’t going to run smoothly and will also be vulnerable to hackers if you don’t stay on top of software updates. The more often you update, the less likely you are to have problems.

Keeping your software updated also ensures your site loads quickly when visitors arrive; speed has an impact on SEO.

Don’t miss vital leads or sales by neglecting content, security Health Fitness Articles, backup and regular software updates.

Remember: the cost of repairing online issues will be greater than the affordable maintenance costs you pay now!

If you Like this article Don't Forget To share

Source:from ArticlesFactory

The Secret of Adding JAVASCRIPT to blogger

To build any webpage on the internet there are three most important languages ex- HTML, JavaScript, and CSS. Using JavaScript you have lots of option in blogger. In this lesson Let See How to add JavaScript code to your Blog.

let's think about I want to Publish this widget in my blog